NAKED & FAMOUS DENIM – The Denim Experts

Jeans sind seit Dekaden nicht mehr aus den Kleiderschränken der Welt wegzudenken. Von robusten Arbeiterhosen bis hin zu massengefertigten „Designerhosen“ mit etlichen Abrieben und Löchern zu unverschämten Preisen entwickelte sich das universelle Kleidungsstück.

Der Macher von N & F Denim Brandon Svarc, der aus einer Denimdynastie entsprang, vermittelt seine Liebe zu dem Stoff und den Produkten die er fertigen lässt sehr authentisch. Der About Text auf der Homepage des Jeansbrand bringt den Antrieb des Machers auf den Punkt:

„We are not a normal denim company and we never will be. Instead of relying on celebrity endorsements and expensive ad campaigns, we devote all of our resources to sourcing the world’s best fabric and turning it into awesome jeans. No marketing, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.

We are denim nerds. We use Japanese selvedge denim which is woven slowly and painstakingly on old shuttle looms. Why Japanese? Because they are the only people on earth who obsess as much about denim as we do. Japanese fabric has more character, higher quality and way more soul than modern mass produced denim, and as a result it ages and fades beautifully with wear and wash. We travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim and rainbow fade denim.

All of our products are proudly cut, made and sewn in Canada. Always have been, always will be. Crazy, right? We told you we weren’t normal.“

Das könnte dir auch gefallen